About Neweast Group

About Neweast

Driven by Excellence in Automotive Spare Parts Since 1992

Since its establishment in 1992, Neweast Group has been a pioneering force in the automotive spare parts industry. Headquartered in Dubai, the company has built its reputation on integrity, reliability, and a steadfast commitment to customer satisfaction. Over the decades, Neweast has evolved from a regional trading firm into one of the most trusted names in the automotive industry, serving a wide network of workshops, fleets, dealerships, and traders across the MENA region and beyond. Our success stems from a combination of innovation, strategic vision, and an enduring dedication to our people and partners. With a deep understanding of the automotive market’s ever changing needs, we continuously strive to deliver excellence in every product and service we offer.

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Commitment, Innovation, and the Road Ahead

Ahmad Juma Ahli - Chairman and Group CEO

As NEXTAR marks a new chapter in Neweast Group’s strategic growth, we are proud to support Saudi Arabia’s expanding transportation sector with heavy-duty solutions that enhance logistics, empower businesses, and contribute to the Kingdom’s Vision 2030 development goals. Our journey over the past three decades has been driven by consistency, innovation, and strong partnerships, values that continue to guide us today as we elevate our presence in the market through advanced facilities, exceptional service, and products engineered for long-term value. With NEXTAR, we are not only delivering trucks; we are strengthening the backbone of industry and driving forward with our customers toward a future of reliability, progress, and shared success.

Bader Abdullah Alshehri - CEO KSA

At our company, we believe the future of the heavy truck industry in the Kingdom of Saudi Arabia is driven by innovation, reliability, and a deep understanding of customer needs. Our vision is to become a leading force in the transportation and logistics sector by delivering world-class heavy truck solutions that combine advanced technology, durability, safety, and operational efficiency. As Saudi Arabia continues its remarkable transformation under Vision 2030, we are committed to supporting the Kingdom’s economic growth by providing dependable transportation solutions that empower businesses, strengthen supply chains, and support national development projects. As an executive authorized dealer, we are dedicated not only to supplying high-quality heavy trucks, but also to building long-term partnerships based on trust, exceptional service, and reliable aftersales support. We believe our success is measured by the success of our customers. Our ambition is to set new standards in the market through customer-focused services, continuous improvement, and sustainable mobility solutions. We aim to build a strong and trusted brand that reflects the ambition, strength, and future aspirations of Saudi Arabia.

Rashad Bahssali – General Manager

At NEXTAR, our commitment is simple is to deliver dependable fleet solutions that align with the real needs of businesses across Saudi Arabia. We focus on providing reliable vehicles supported by expert guidance, responsive service, and access to genuine spare parts to ensure consistent performance on the road. Operating from our base in Riyadh, we are building a strong foundation centered on trust, efficiency, and long-term partnerships. Our approach is driven by understanding our customers’ operations and helping them maintain uptime and productivity every step of the way. As we grow, our priority remains the same: to offer practical, high-quality solutions and become a trusted partner for businesses moving the Kingdom forward.

About Neweast

About Neweast Group

Driven by Excellence in Automotive Spare Parts Since 1992

About Neweast Group

Driven by Excellence in Automotive Spare Parts Since 1992

Commitment, Innovation, and the Road Ahead

Ahmad Juma Ahli - Chairman and Group CEO

Bader Abdullah Alshehri - CEO KSA

Rashad Bahssali – General Manager

Our Mission & Vision

Powering Global Progress with Precision and Innovation

Our Mission